Last updated: April 2026

Purple Jelly Ltd (“Purple Jelly”, “we”, “us” or “our”) is committed to protecting your privacy. This Privacy Notice explains how we collect, use, store and protect your personal data when you visit our website or interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Data Controller:
Purple Jelly Ltd
Email: [email protected]
Website: https://www.purplejelly.co.uk

2. What personal data we collect

We may collect and process the following types of personal data:

• Name and job title
• Company name
• Contact details (email address, telephone number, postal address)
• Demographic information such as postcode
• Information you provide via forms, enquiries, surveys or marketing preferences
• Website usage data (via cookies and analytics tools)
• IP address and browser/device information

We do not intentionally collect special category data (such as health or biometric data).

3. How we collect your data

We collect personal data when:

• You complete a form on our website
• You contact us by email, phone or post
• You subscribe to marketing communications
• You participate in surveys or promotions
• You browse our website (via cookies and similar technologies)

4. How we use your personal data

We use your personal data for the following purposes:

• To respond to enquiries and provide requested information
• To deliver products and services
• For internal record-keeping and administration
• To improve our website, products and services
• To send marketing communications (where legally permitted)
• For customer research and feedback
• To personalise website content
• To comply with legal and regulatory obligations

5. Lawful basis for processing

Under UK GDPR, we rely on one or more of the following lawful bases:

• Consent – where you have actively opted in (e.g. marketing emails)
• Contract – where processing is necessary to provide services
• Legitimate interests – for business operations, improving services and marketing to business contacts (balanced against your rights)
• Legal obligation – where required by law

You can withdraw consent at any time.

6. Marketing communications

We may send you marketing information about our products and services if:

• You have given consent, or
• You are a business contact, and we believe the information is relevant

You can opt out at any time by:

• Clicking the unsubscribe link in emails
• Emailing us at [email protected]

We do not sell your personal data.

7. Data sharing and third parties

We may share personal data with trusted third parties who act as data processors, such as:

• IT and website hosting providers
• Email marketing platforms
• Analytics providers

All third parties are required to keep your data secure and process it only in accordance with our instructions.

We do not transfer personal data outside the UK unless appropriate safeguards are in place.

8. Data security

We take appropriate technical and organisational measures to protect your personal data against:

• Unauthorised access
• Accidental loss
• Disclosure or misuse

These include access controls, secure systems, and staff training.

9. Data retention

We only keep personal data for as long as necessary for the purposes it was collected, including legal, accounting, or reporting requirements.

10. Cookies

Our website uses cookies to improve your experience.

Cookies may be used to:

• Analyse website traffic
• Understand how visitors use our site
• Improve website functionality

You can manage or disable cookies via your browser settings or our cookie consent tool. Disabling cookies may affect website functionality.

For more detail, please see our Cookie Policy.

11. Links to other websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy notices separately.

12. Your data protection rights

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure (“right to be forgotten”)
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at:
[email protected]

You also have the right to complain to the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

13. Changes to this Privacy Notice

We may update this Privacy Notice from time to time. Any changes will be posted on this page, and we encourage you to review it periodically